Untitled

Study: Broad Match Boosts Revenue Per Conversion, But Comes at a Cost

September 19, 2025

90%

Study: Broad Match Boosts Revenue Per Conversion, But Comes at a Cost

Broad match can significantly increase revenue per conversion when used with automated bidding, though it often raises acquisition costs. Exact match remains the most efficient option with higher click-through and conversion rates, but it generates fewer impressions. Phrase match consistently und...

Google Ads Unveils New AI Max Campaign Reporting

Google has launched new reporting features for its Search AI Max campaigns, providing advertisers with greater transparency into how AI broadens their ad reach. The update introduces two metrics: AI Max expanded matches and AI Max expanded landing pages, which track traffic from AI-generated keyw...

Google Mandates Certification for Prescription Drug Ads

Google is implementing a new policy requiring advertisers in the U.S., Canada, and New Zealand to obtain certification to use prescription drug terms in ads and keywords, while banning such promotions elsewhere. The policy will be enforced starting October 29 with a gradual rollout, giving advert...