Topic: machine learning
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Machine Learning in Email Marketing: What Actually Drives Revenue
Machine learning enables personalized email marketing by analyzing customer behavior to predict preferences and optimize message timing, moving beyond generic campaigns. Key applications include dynamic content personalization, send-time optimization, predictive lead scoring, and accelerated test...
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UtilityAI Pro: The First Vertical AI Platform for Energy Insights
Bidgely launched UtilityAI Pro, a specialized AI platform for utilities that offers ten times greater data granularity and detailed insights into customer behavior and grid performance. The platform addresses security concerns by integrating directly into utilities' existing data infrastructure, ...
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AMD and Sony's PS6 Chipset to Revolutionize Graphics Pipeline
AMD and Sony are collaborating on Project Amethyst to develop next-generation graphics processing for future PlayStation consoles, focusing on advanced machine learning integration for unprecedented visual performance. The project moves beyond traditional rasterization by optimizing machine learn...
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Defeat Malware Evasion with New Framework
Malware creators use subtle code modifications to evade AI detection systems while preserving harmful functionality, but a new framework called ERDALT offers a countermeasure by focusing on robust features. ERDALT, developed by Inria and CISPA, trains on adversarial examples and prioritizes stabl...
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AI Brings Clarity to Earthquake Detection
AI has revolutionized earthquake detection by using machine learning to identify seismic events, including very small tremors, with greater speed and accuracy than human analysts or older methods. These advanced AI tools enhance data clarity, allowing scientists to uncover crucial insights into s...
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Build a Smarter AI Marketing Strategy
AI-driven decisioning enables highly personalized marketing by processing vast data in real-time, moving beyond traditional rules-based campaigns. Success depends on clean, unified data and strong governance to ensure reliability, privacy, and consumer trust in AI systems. The upcoming MarTech Co...
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From Traditional to AI: The Evolution of Credit Risk Analysis
Credit risk analysis has evolved from manual methods to AI-driven systems using real-time data to address global debt, regulations, and data growth. The shift includes digitization, alternative data sources, and machine learning for faster, more accurate, and inclusive risk assessments. Challenge...
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Microsoft and IBM Use AI to Revolutionize Battery Tech
Artificial intelligence is accelerating the discovery of new battery materials, as demonstrated by Microsoft researchers who identified a substance reducing lithium use by 70% from 32 million candidates in under 80 hours. Scientists are using AI to develop safer, more efficient batteries with abu...
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Abu Dhabi Boosts Energy Innovation with AI Partnership
Abu Dhabi is accelerating AI adoption in its energy sector through a strategic partnership between the Department of Energy and Mohamed Bin Zayed University of Artificial Intelligence, aiming to drive innovation and enhance operational performance. The collaboration will focus on developing AI to...
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Defending Against Adversarial AI Attacks: A Complete Guide
Adversarial AI attacks are a growing threat where subtle data alterations can deceive models into making harmful decisions, requiring both technical and strategic defenses. The book provides practical guidance on creating test environments, executing attacks like data poisoning, and implementing ...
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Australia's AI Talent War Heats Up Amid Soaring Demand
Australia is experiencing an intense talent war for AI specialists, with 92% of technology leaders reporting a need for these professionals as AI shifts from experimental projects to core operational requirements. The most in-demand roles include AI Product Managers, AI Governance Specialists, an...
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Can Waymo Conquer Winter Roads?
Winter weather is a major challenge for autonomous vehicles, and Waymo must prove its robotaxis can operate safely in snow to expand into colder markets like Boston and New York. Snow complicates autonomous driving by obscuring road markings and signs, requiring advanced multi-sensor systems and ...
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Presight and Shorooq Launch $100M AI Innovation Fund
A $100 million AI innovation fund has been launched by Presight and Shorooq Partners to invest in global startups using AI, machine learning, and data analytics to transform industries and solve complex challenges. The fund, based in Abu Dhabi, aims to position the UAE as a key AI hub by providin...
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Egypt Unveils National AI Auditing Vision at Global Summit
Egypt will introduce a groundbreaking national strategy for integrating artificial intelligence into public auditing at the upcoming INCOSAI congress, positioning itself as a leader in digital governance. The strategy utilizes AI tools like machine learning to enhance auditing efficiency and accu...
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Techvista & UiPath Drive AI and Automation in the UAE
Techvista Systems and UiPath have formed a strategic partnership to accelerate AI and automation adoption in the UAE, combining enterprise transformation expertise with advanced automation platforms. The collaboration focuses on implementing cloud-first and hybrid automation systems that integrat...
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AWS and e& Launch AI Nation to Upskill 30,000 UAE Professionals
AWS and e& have launched the "AI Nation – Afaaq" programme to train 30,000 UAE professionals in AI and cloud computing, part of a $1 billion strategic alliance. The initiative provides 30,000 AWS certification vouchers and access to AWS Skill Builder and Cloud Coach sessions to prepare participan...
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6 Tactics to Generate Real Business Value from AI
Organizations can achieve significant AI returns by aligning projects with clear business objectives rather than pursuing technology for its own sake, as demonstrated by Scotts Miracle-Gro's strategic approach. Successful AI implementation requires starting with manageable projects, fostering cro...
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4 Time-Saving Strategies to Boost Security Monitoring
Traditional SIEM systems face challenges with data latency, storage costs, and processing overhead, making it difficult to balance comprehensive security visibility with budget constraints. Time series data approaches enable faster anomaly detection and long-term threat hunting by providing immed...
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AI's Critical Role in Modern Cybersecurity
AI enhances cybersecurity by processing large data volumes, identifying anomalies, and automating tasks to defend against sophisticated threats. Cybercriminals use AI for automated attacks and stealthy techniques, requiring equally advanced defenses to counter them at machine speed. AI addresses ...
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Unlock Operational Resilience with AI Automation
Organizations increasingly rely on AI and machine learning for operational resilience, enabling faster responses and recovery from disruptions to protect infrastructure and personnel. AI-driven platforms automate the entire incident lifecycle, from detection to resolution, reducing costs and time...
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Abu Dhabi Launches TAMM 4.0: World's Most Advanced AI Government Platform
The Abu Dhabi government has launched TAMM 4.0, an AI-native platform that proactively delivers personalized public services by anticipating individual life events and will debut at GITEX Global 2025. The platform features intelligent coordination across government bodies, predictive service deli...
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Google's AI Max: 30-Day Search Test Results Revealed
Google's AI Max is an optional tool for Search campaigns that uses advanced machine learning to target users based on signals like search behavior, demographics, and website content, expanding beyond traditional keyword matching. AI Max differs from Performance Max and Dynamic Search Ads by offer...
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Juicebox Raises $30M to Transform Hiring with AI Search
Juicebox, founded by David Paffenholz and Ishan Gupta, has raised $30 million in Series A funding led by Sequoia Capital, bringing its total funding to $36 million to advance its AI-driven talent search engine. The company's AI tool, PeopleGPT, uses large language models to understand natural lan...
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Apple Watch Ultra 3 & Series 11 Add Hypertension & Sleep Tracking
Apple Watch Ultra 3 and Series 11 introduce hypertension detection and advanced sleep tracking, offering users deeper health insights through non-invasive, data-driven analysis. The hypertension feature uses optical sensors and machine learning to identify chronic patterns, with FDA clearance exp...
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Exabeam Named a Gartner SIEM Leader for 6th Consecutive Year
Exabeam has been recognized as a Leader in the Gartner Magic Quadrant for SIEM for the sixth consecutive year, underscoring its commitment to AI-driven security automation. The company introduced Exabeam Nova, integrating generative AI into analyst workflows to enhance threat detection, investiga...
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Marketers' Trust in Measurement Stagnates
Marketers' confidence in performance measurement tools has stalled, with many reporting no improvement or a decline in trust, and internal skepticism often leads colleagues to question the validity of reported metrics. Key obstacles to precise measurement include siloed and incomplete data, chall...
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AI & Live Streaming: Automation & Analytics at Streaming Media 2025
Artificial intelligence and machine learning are transforming live streaming by automating workflows and providing deep analytical insights, enhancing reliability and efficiency. Experts advocate for a hybrid approach where AI handles repetitive tasks to boost productivity while humans retain con...
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Microbes Unlock Copper as AI Demand Soars
The surging global demand for copper, driven by AI infrastructure and data centers, is outpacing supply, with accessible reserves dwindling and projected demand reaching 37 million tonnes annually by 2031. A startup named Endolith is using bioleaching, a process involving microbes to extract copp...
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Bitdefender Launches Standalone PHASR for Proactive Endpoint Security
Bitdefender has launched GravityZone PHASR as a standalone solution, enabling businesses to add advanced pre-emptive protection to their existing security systems without replacing them. PHASR merges behavior-based security hardening with live threat intelligence to proactively block ransomware a...
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Viva Energy Taps Blue Yonder to Transform Convenience Store Shopping
The strategic placement and product offerings of convenience stores are critical for attracting customers, especially those seeking fuel or EV charging. OTR Group, Australia's largest convenience store operator, is partnering with Blue Yonder to implement AI-driven category management and demand ...
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Your Heartbeat Can Identify You, Even in Anonymous Data
ECG signals can be used to re-identify individuals with 85% accuracy, challenging the effectiveness of current anonymization methods in health data. The study highlights that ECG patterns are stable biometric markers, similar to fingerprints, making them vulnerable to linkage attacks across datas...
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Grammarly Now Corrects Spanish & French Grammar
Grammarly has expanded its AI-powered grammar and style corrections to include Spanish, French, Portuguese, German, and Italian, addressing a long-standing user demand. The platform now offers sentence rephrasing and translation features across six core languages, enhancing multilingual writing w...
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Why Are Waymo Cars Always Parked on My Street?
Waymo autonomous vehicles frequently park in the same residential spots across Los Angeles and Arizona, puzzling residents who question the pattern behind these choices. The company states that parking decisions are based on factors like local regulations, vehicle density, and downtime, while exp...
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AI Spots Hedgehogs from Space by Tracking Their Bramble Homes
Researchers are using AI to analyze satellite imagery and identify bramble patches, which are key habitats for declining hedgehog populations, as a more efficient alternative to traditional survey methods. The AI model, based on machine learning techniques, cross-references satellite data with gr...
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GM's AI-Powered Cars Get New Hands-Free Driving Assist
General Motors plans to launch a Level 3 automated driving system for the Cadillac Escalade IQ in 2028, enabling "hands off, eyes off" driving on compatible highways. The system uses high-definition mapping, lidar, and machine learning to handle all driving tasks at up to 80 mph, with gradual exp...
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Humanoid Robot Bubble Will Burst, Warns Top Roboticist
Renowned roboticist Rodney Brooks warns that massive investments in humanoid robots are misguided, criticizing the use of video-based training as unrealistic due to the immense complexity of replicating human biology. Brooks highlights a critical data deficit for touch sensation in robotics and p...
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Amazon's Lens Live: AI-Powered Real-World Shopping Tool
Amazon has launched Lens Live, an advanced visual search tool that uses real-time camera overlays to identify and explore products in the user's surroundings. The feature supports comparison shopping by displaying matching or similar Amazon products, with options to add items directly to the cart...
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ROV for Coral Reefs Wins IEEE's Top Scholarship
Coral reefs are highly biodiverse ecosystems facing severe threats from climate change and human activity, with over 80% experiencing bleaching. Sydney West developed a remotely operated vehicle (ROV) named Cnidaria, which uses computer vision and sensors to aid coral reef research and monitoring...
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Top 3 Companies for Deploying Agentic AI
Microsoft leads the agentic AI market with its Copilot platform, integrated into Microsoft 365 and Azure, enhancing enterprise productivity through automation and generative models. Nvidia holds a key position by providing essential GPU hardware for training AI models, supporting innovation acros...
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Oman Data Park Expands OCI Services with New Ibri Region
Oman Data Park has expanded its cloud services with a new Oracle Cloud Infrastructure Secondary Dedicated Region in Wilayat Ibri, enhancing Oman's digital transformation and sovereign cloud capabilities. The dual-region setup with Muscat ensures low-latency, high availability, and disaster recove...
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Maximize Your Performance Max Campaigns in 2026: Top Optimization Tips
Performance Max campaigns require a solid foundation with at least 30-50 monthly conversions and should complement, not replace, core Search campaigns. Success hinges on four pillars: budget control and segmentation, audience and keyword targeting, optimized creative assets and landing pages, and...
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Amazon's NFL Thursday Night Football Gets an AI Upgrade
Amazon is introducing AI-powered features like Pocket Health for its Thursday Night Football coverage to provide real-time, interactive insights during live NFL games. New End of Game AI tools for the 2025 season will heighten suspense by evaluating possession scenarios and predicting comeback po...
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