Topic: bm25 algorithm
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Content Scoring Tools: Just Google's First Gate
Google's initial search retrieval relies on a mechanical, word-matching system like BM25, where content must first pass a lexical gate based on term frequency and presence, before more advanced AI is applied to a smaller pool of results. Content scoring tools are valuable for identifying and incl...
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When AI and Search Engines Disagree: The Hidden Conflict
The relationship between traditional search engines and AI assistants is evolving, with search engines driving most measurable traffic while AI tools increasingly shape information discovery before clicks occur, requiring new measurement strategies for marketers. AI assistants use semantic retrie...
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