Topic: entity understanding

  • Content Scoring Tools: Just Google's First Gate

    Content Scoring Tools: Just Google's First Gate

    Google's initial search retrieval relies on a mechanical, word-matching system like BM25, where content must first pass a lexical gate based on term frequency and presence, before more advanced AI is applied to a smaller pool of results. Content scoring tools are valuable for identifying and incl...

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  • AI's New Authority: What Ranks in Search Now

    AI's New Authority: What Ranks in Search Now

    Modern search ranking is fundamentally driven by genuine authority, not just technical optimization, as algorithms now evaluate a brand's reputation and expertise across the entire digital ecosystem. The rise of AI tools and integrated systems like Google's helpful content update rewards establis...

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