Topic: app campaigns

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  • Google Adds Seasonal Bid Controls for App Campaigns
    September 23, 2025
    83%

    Google Adds Seasonal Bid Controls for App Campaigns

    Google has launched a beta feature for App Campaigns that introduces seasonal bid controls to help advertisers manage campaigns during short, high-impact events like sales or product launches. This tool allows proactive bid increases to address predictable conversion rate swings, ensuring better ...

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  • Google Ads API v22: Generative AI & Smarter Bidding
    October 21, 2025
    70%

    Google Ads API v22: Generative AI & Smarter Bidding

    Google Ads API v22 introduces AI-driven enhancements, including generative AI for asset creation and smarter bidding tools, to simplify campaign management and boost performance. New features like the AssetGenerationService automate text and image asset production, while time-segmented diversity ...

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Related Topics

google ads (48) smart bidding (8) Generative AI (229) Campaign Optimization (26) performance max (22) google announcement (11) demand gen (8) automation tools (8)