Topic: app campaigns
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Google Ties App Conversions to Install Date
Google is shifting its app campaign attribution model to credit conversions to the actual install date, not the earlier ad click date, aligning its reporting more closely with third-party analytics platforms. This change reduces reporting discrepancies between Google Ads and Mobile Measurement Pa...
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Google Ads Launches VTC Bidding for App Campaigns
Google Ads has introduced a new, explicit bidding option for Android App campaigns that optimizes for view-through conversions, allowing advertisers to target users who install an app after seeing an ad without clicking it. This update reflects a broader industry shift toward measuring campaign i...
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Google's 2025 Review: The Future of PPC Revealed
Google's 2025 advertising updates were dominated by AI, driving automation and reshaping core platforms like Search, YouTube, and Performance Max toward a more visual, data-centric future. Key product launches focused on new ad placements in AI-powered search experiences and enhanced transparency...
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Google Ads API v22: Generative AI & Smarter Bidding
Google Ads API v22 introduces AI-driven enhancements, including generative AI for asset creation and smarter bidding tools, to simplify campaign management and boost performance. New features like the AssetGenerationService automate text and image asset production, while time-segmented diversity ...
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Google Adds Seasonal Bid Controls for App Campaigns
Google has launched a beta feature for App Campaigns that introduces seasonal bid controls to help advertisers manage campaigns during short, high-impact events like sales or product launches. This tool allows proactive bid increases to address predictable conversion rate swings, ensuring better ...
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