Topic: ai tracking tools
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Think Like Your Audience: Find the Right Search Terms
The shift to conversational AI search requires new strategies, as understanding audience prompts is key to visibility, even without direct analytics from AI platforms. Several methods can reveal user intent, including analyzing "People Also Ask" results, monitoring AI userbot traffic to see which...
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Unlock the AI Funnel: Track Performance with LLM Tools
The marketing landscape has shifted from the trackable open web to opaque AI environments, where a brand's inclusion in an AI's reasoning process is more critical than traditional metrics like clicks. A new category of AI tracking tools has emerged, requiring marketers to reconcile synthetic data...
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