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October 11, 2025

Google Drives 831x More Traffic Than AI Rivals: Report

Google generates 831 times more traffic to publishers than all AI systems combined, though its share of external traffic declined from over 90% in Q2 2024 to 84.1% in Q2 2025. AI bots are rapidly increasing their presence on publisher sites, with the ratio to human visitors intensifying fourfold ...

September 27, 2025

Google's Search Dominance: 210x Larger Than ChatGPT

Google maintains an overwhelming lead in search volume, processing around 14 billion searches daily, which far exceeds the estimated 66 million search-like queries handled by ChatGPT. Despite the buzz around AI tools, AI-powered search currently accounts for less than one percent of website refer...

September 23, 2025

HubSpot's Top 16 Updates of August 2025 Revealed

HubSpot's August 2025 release introduces major AI integration, personalization tools, and data management features to improve workflows across marketing, sales, and service teams. Key new tools include a Personalization app for anonymous visitor targeting, an AEO Strategy tool for AI search visib...

September 11, 2025

ChatGPT Rivals Organic Search in User Engagement: Data

ChatGPT now rivals organic search in user engagement, with visitors from AI tools showing higher active participation despite Google's larger traffic volume. AI-referred traffic had a 63.42% engagement rate, slightly above organic search's 61.64%, but ChatGPT engagement declined while organic sea...