Topic: advertiser visibility

Google Adds 'Sources' Column to AI Search Reports

October 17, 2025

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Google Adds 'Sources' Column to AI Search Reports

Google's new Sources column in AI Max Search Term Reports provides advertisers with detailed insights into how automated traffic is generated, including specific landing pages and URL inclusions used by the system. The feature categorizes AI Max traffic into landing page matches and expanded matc...

Google Introduces New Global 'Sponsored' Ad Labels

Google is introducing a new "Sponsored results" label to group text and Shopping ads under a single, more noticeable heading, enhancing user recognition of paid content. Users gain the ability to hide entire sections of sponsored content directly from search results, offering greater control over...

Google Ads Unveils New AI Max Campaign Reporting

Google has launched new reporting features for its Search AI Max campaigns, providing advertisers with greater transparency into how AI broadens their ad reach. The update introduces two metrics: AI Max expanded matches and AI Max expanded landing pages, which track traffic from AI-generated keyw...