Topic: click-through rates
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Winning at PPC When Clicks Don't Count
The rise of zero-click searches and AI-powered results is transforming PPC advertising, requiring a shift from chasing clicks to capturing high-intent users ready to purchase. AI Overviews and instant answers on search pages reduce click-through rates and increase advertising costs, but the remai...
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How AI-Powered Search Is Fueling Local SEO's Success
Generative AI is reducing click-through rates for many industries, but local search remains resilient due to its reliance on real-world actions and practical user intent. Current AI tools struggle with location awareness and accurate local details, often providing vague results, whereas platforms...
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Google Drives 831x More Traffic Than AI Rivals: Report
Google generates 831 times more traffic to publishers than all AI systems combined, though its share of external traffic declined from over 90% in Q2 2024 to 84.1% in Q2 2025. AI bots are rapidly increasing their presence on publisher sites, with the ratio to human visitors intensifying fourfold ...
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YouTube Launches A/B Testing for Titles & New "Ask Studio" Analytics
YouTube has introduced A/B testing for video titles and thumbnails, allowing creators to compare up to three combinations to optimize engagement. A new conversational analytics feature called Ask Studio enables creators to ask natural language questions about their channel's performance for clear...
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Google Tests AI-Generated Search Snippets
Google is testing AI-generated descriptions and summaries in search results, which may change how users interact with listings and affect click-through behavior. The experiment includes two approaches: replacing existing descriptions with AI versions or adding AI-summarized snippets, both marked ...
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