Topic: ad engagement

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  • YouTube Shorts Ads Now Have Comments on Mobile Web
    December 11, 2025
    75%

    YouTube Shorts Ads Now Have Comments on Mobile Web

    YouTube Shorts ads now feature interactive comment sections for eligible advertisers and allow creators to include direct website links in branded content, enhancing engagement and conversion paths. The platform is expanding Shorts ad distribution to include mobile web browsers, significantly inc...

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  • Facebook Ad Costs Surge 21% in 2025, Outpacing Google
    September 8, 2025
    70%

    Facebook Ad Costs Surge 21% in 2025, Outpacing Google

    Facebook advertising costs rose by 21% in 2025, averaging $27.66 per lead, yet remain more affordable than Google's average CPL of $70.11. Traffic campaigns saw improved performance with a higher click-through rate and lower cost per click, while lead generation campaigns experienced increased co...

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holiday campaigns (1) AI Tools (1) youtube updates (1) Marketing Strategies (1) ad performance (1) industry benchmarks (1) consumer spending (1) click-through rate (1)