Topic: holiday campaigns
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Google's AI Max Expands Globally, Empowering Advertisers
Google has globally launched AI Max for Search campaigns, providing advanced AI tools for optimization, enhanced control, and creative oversight to advertisers. The tool is accessible across multiple Google platforms and includes features like one-click experiments and text guidelines for brand-s...
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YouTube Shorts Ads Now Have Comments on Mobile Web
YouTube Shorts ads now feature interactive comment sections for eligible advertisers and allow creators to include direct website links in branded content, enhancing engagement and conversion paths. The platform is expanding Shorts ad distribution to include mobile web browsers, significantly inc...
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PPC Pulse: Google API, YouTube Shorts & LinkedIn Ads Updates
Google launched a Data Manager API to simplify the integration of offline conversion data into Google Ads, enhancing measurement and Smart Bidding for advertisers. YouTube introduced new ad features for Shorts, including comment sections and direct website links, to improve engagement and expand ...
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Microsoft Ads Introduces Supplemental Feeds for Easier Product Updates
Microsoft Ads has introduced Supplemental Feeds globally, allowing merchants to update specific product details without resubmitting entire catalogs, enhancing flexibility and speed during peak shopping periods. Advertisers can modify attributes like titles, descriptions, and promotions separatel...
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