Xbox unveils Gears of War E-Day controller, adds new Design Lab options

▼ Summary
– Xbox officially revealed the limited edition Gears of War: E-Day controller after a leak, releasing September 30 ahead of the game’s October 6 launch.
– The controller features laser-etched cracked asphalt, red glowing cracks from an E-hole, and the Crimson Omen, with blacked-out ABXY buttons and a transparent red X button.
– It costs $89.99 / £84.99 and is available for pre-order now from the Xbox online store.
– Xbox Design Lab adds a separate Gears of War: E-Day design by illustrator Luke Preece, featuring crossed Chainsaw Lancers and skulls, available September 30.
– The Design Lab version allows customization with metallic triggers, rubberized grips, and personalized engraving.
Xbox has pulled back the curtain on its previously leaked limited edition Gears of War: E-Day controller, confirming an official release date of September 30. The accessory arrives just under a week before the game itself hits shelves on October 6.
The new pad, officially named the Gears of War: E-Day Limited Edition Xbox Wireless Controller, takes its visual cues directly from the game’s catastrophic setting. Its design draws inspiration from the E-holes that scar the planet Sera, featuring 3D molded and laser-etched details of cracked asphalt. The red, glowing fissures running through the surface are meant to evoke the raw power of an erupting E-hole, with the iconic Crimson Omen hidden just beneath the fractured exterior.
Beyond the striking top shell, the controller’s details are equally deliberate. The ABXY buttons are blacked out, save for a transparent red X button that stands out as a focal point. Red triggers and a transparent D-pad complete the destruction-themed look, while a dark silver metallic COG tag sits on the battery door, a nod to the game’s “Never Fight Alone” mantra. Textured grips round out the design, offering both style and practicality for extended play sessions.
Pricing is set at $89.99 in the US and £84.99 in the UK, and the controller is available for pre-order now through the Xbox online store.
For those who prefer a more personalized touch, Xbox is expanding its Xbox Design Lab with a new Gears of War: E-Day themed option. This design comes from UK-based heavy metal illustrator Luke Preece, whose portfolio includes work for Metallica, Slipknot, and Ozzy Osbourne. His contribution features a top case design depicting two crossed Chainsaw Lancers, encircled by the skulls of fallen enemies.
The Design Lab offering allows for further customization, including metallic triggers, rubberized grips, and personalized engravings. According to Xbox, this lets fans build a controller that genuinely reflects their connection to the world and characters of Gears of War. Both the standard limited edition controller and the new Design Lab illustration will be available starting September 30.
(Source: Video Games Chronicle)




