Samsung’s Audio Empire: Now Home to Denon, Marantz & More
▼ Summary
– Samsung subsidiary Harman has completed its $350 million acquisition of Sound United, expanding Samsung’s audio brand portfolio.
– The deal brings brands including Bowers & Wilkins, Denon, and Marantz under the same roof as Harman’s existing brands like JBL.
– Harman’s leadership states the acquisition aligns with their values and unlocks significant growth opportunities for the company.
– Sound United will operate as a standalone business within Harman’s lifestyle division to preserve its brand identities.
– With the sale finalized, former owner Masimo can now focus on its separate lawsuit against Apple and US Customs.
Samsung’s audio division has dramatically expanded its reach with the finalization of a major acquisition, bringing several legendary hi-fi brands under its corporate umbrella. The company’s subsidiary, Harman, has officially completed its purchase of Sound United from Masimo. This strategic move, valued at $350 million, significantly bolsters the portfolio of audio brands now controlled by the South Korean tech giant.
The agreement, initially revealed last May, transfers ownership of a prestigious collection of audio companies. This includes household names like Denon, Marantz, Bowers & Wilkins, and Polk Audio, alongside Definitive Technology, HEOS, Classé, and Boston Acoustics. These brands now join the existing Harman family, which Samsung acquired back in 2016 for $8 billion and includes powerhouses like JBL and Harman Kardon.
Harman’s leadership has expressed strong enthusiasm for the new addition. Dave Rogers, who leads the company’s lifestyle division, emphasized the shared values between the two organizations. He noted that Sound United’s brands are driven by a profound dedication to sound quality and innovation, which aligns perfectly with Harman’s own philosophy. Rogers stated that the transaction creates significant potential for growth, strengthening Harman’s position as a dominant force in the global audio market.
To maintain the unique character and loyal followings of these iconic brands, Sound United will continue to operate as a standalone business within Harman’s lifestyle division. This structure is designed to protect the individual identity and product development of each brand. With the sale now concluded, Masimo can redirect its full attention to other corporate matters, including its ongoing legal dispute with Apple concerning the Apple Watch.
(Source: The Verge)