Topic: brand integration
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ChatGPT Evolves Into an App Platform for Marketing
ChatGPT is evolving into an application platform, integrating third-party services like Spotify and Expedia, positioning it as a high-intent marketing channel for its 800 million active users. Users can activate these apps by naming them or through AI-driven suggestions, embedding services seamle...
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Samsung's Audio Empire: Now Home to Denon, Marantz & More
Samsung's subsidiary Harman has finalized the acquisition of Sound United for $350 million, significantly expanding its portfolio of audio brands. The deal brings legendary hi-fi brands like Denon, Marantz, Bowers & Wilkins, and Polk Audio under Samsung's control, joining existing brands such as ...
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OpenAI Launches ChatGPT App Platform for Marketers
OpenAI has launched a platform integrating third-party apps directly into ChatGPT, enabling users to access services like Spotify and Expedia without leaving the chat, positioning it as a central hub for digital interaction. The platform allows users to activate apps by name or receive proactive ...
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