Topic: ad tech
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Google's Fight for the Internet's Unofficial Currency
The Justice Department is seeking a court-ordered breakup of Google's ad technology empire, arguing its dominance stifles competition and harms publishers, with the trial focused on necessary remedies following a monopoly ruling. Central to the government's request is mandating Google to divest i...
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Why It's So Hard to Break Up With Google
Google is defending its integrated ad technology business in court, arguing that a government-ordered breakup would be as complex as a mission to Mars and could harm customers and employees. The Justice Department contends that forcing Google to sell parts of its ad tech operations is necessary t...
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Is Google Too Powerful to Trust?
The case centers on whether a simple court order is sufficient or if stronger structural remedies are needed, given Google's past disregard for evidentiary rules and a lack of trust in its good faith. The Justice Department is pushing for a breakup, such as forcing Google to spin off its AdX exch...
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Google's Web Dominance: Why We Must Defend Independent Sites
Google's AI Overviews and chatbots are reducing traffic to independent websites by providing immediate answers, leading to significant revenue declines for publishers like WikiHow. Despite Google's role in creating this disruption, its ad tools and content licensing agreements provide essential s...
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ICE Seeks 'Ad Tech and Big Data' for Investigations
ICE is exploring commercial big data and ad tech tools to enhance its investigative capabilities, signaling a shift toward repurposing digital advertising technologies for government surveillance. The agency has a history of using commercial data, including mobile location information and platfor...
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Judge Moves to Break Google's Ad Monopoly Before Deadline
A federal judge is considering whether to break up Google's ad technology business after hearing final arguments in a landmark antitrust case alleging monopoly practices in online advertising. The Justice Department is pushing for structural changes including selling Google's AdX exchange and pub...
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Judge Reluctant to Decide Google's Landmark Fate
Judge Brinkema urged a settlement in the Google ad tech trial after ruling the company unlawfully monopolized digital advertising markets and hindered competition. Conflicting expert testimonies complicated the remedies phase, with the DOJ pushing for divestiture and open-sourcing, while Google p...
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Google's Landmark Ad Tech Monopoly Trial Begins
A federal judge has ruled that Google illegally monopolized the digital ad market, initiating a remedies phase that could force major structural changes to its ad tech stack. The Department of Justice is pushing for aggressive remedies, including separating Google's ad exchange from its publisher...
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Tech Giants Fund Trump-Linked Nonprofits
Major tech companies are funding Trump-connected nonprofits amid antitrust battles, suggesting strategic alignment to influence regulatory outcomes. The Trump administration is directing legal settlements from tech firms like YouTube toward presidential projects, including a new White House ballr...
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Google's Surprising Turnaround: From Worst to Best Year
Google successfully navigated major legal and antitrust challenges in 2025, avoiding a catastrophic breakup of its core businesses like Chrome and its ad tech empire, despite initial rulings against it. The company aggressively invested in and achieved competitive victories in artificial intellig...
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ChatGPT Evolves Into an App Platform for Marketing
ChatGPT is evolving into an application platform, integrating third-party services like Spotify and Expedia, positioning it as a high-intent marketing channel for its 800 million active users. Users can activate these apps by naming them or through AI-driven suggestions, embedding services seamle...
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