All Related Articles for: Martech Replacement Slows, Reshaping the Industry
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ChatGPT’s Thinking Mode Alters Brand Citation Patterns
ChatGPT's high-reasoning mode acts as a distinct search engine,…
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Why the rip-and-replace pitch fails with modern buyers
The dominant sales motion in martech is "rip-and-replace," where…
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How Synthetic Data Enhances Customer Research
Marketing teams are shifting from simply collecting more customer…
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Agentic AI reshapes martech economics and infrastructure
AI providers are shifting to token-based pricing just as…
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Mitiga launches Agentic Runtime Security for cloud, SaaS, AI
Mitiga's Agentic Runtime Security redefines runtime detection and response…
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The Customer Insights Marketers Overlook
Understanding customer emotions, fears, and motivations is crucial before…
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How AI Is Reshaping Brand Loyalty
AI systems are reshaping brand loyalty by prioritizing signals…
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Unify Marketing Data to Unlock AI Agent Potential
The main challenge in PPC management is the "data…
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How a client brain gives AI the SEO context it needs
AI tools in SEO agencies struggle because they lack…
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AI Boosts B2B Sales, But Only Humans Build Trust
B2B sales involve four relationship types: machine-to-machine, machine-to-human, human-to-machine,…
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Why Your Martech Stack Keeps Getting Messier
Companies are replacing fewer core marketing platforms (e.g., CRM,…
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How OSI Solves ABM’s Biggest Data Challenge
The Open Semantic Interchange (OSI) standard solves the "ABM…
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Google Ads Unveils Journey-Aware Bidding and Budget Pacing Tools
Google introduced Journey-aware Bidding, a beta feature that optimizes…
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Why AI agents need decision-making power
90.3% of companies report using AI agents, but only…
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Turn Webinars Into Your Top Lead Gen Channel in 5 Phases
B2B marketers face three recurring webinar challenges: heavy workload…
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CRM: The New Backbone of Customer Engagement
CRM has evolved from a digital filing cabinet for…
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SaaS Is Thriving Despite Industry Pessimism
The "SaaS is dead" narrative is overstated; the industry…
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HubSpot’s AI Search CRM Success: A Case Study
HubSpot addressed the shift to AI-powered "answer engines" by…
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Maddie Lightening on ROAS Errors, Account Chaos & AI Pitfalls
A critical early lesson involved a major reporting error…
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