Tesla’s $60,000 Cybertruck: Affordable, But Still a Beast
▼ Summary
– Tesla has launched a new, cheaper dual-motor all-wheel-drive Cybertruck variant starting at $59,990, which is its lowest price yet but still above the original $40,000 promise.
– The company has also cut the price of its high-end Cyberbeast model by $15,000, bringing it back down to $99,990 after multiple price fluctuations.
– The new AWD model replaces a discontinued rear-wheel-drive version and adds features like a powered tonneau cover and adaptive damping, though it has a slightly reduced range of 325 miles.
– Tesla’s pricing strategy appears volatile, as the Cyberbeast’s price has changed multiple times, returning to its original launch price for the third time.
– These price adjustments come amid efforts to boost sales, as Cybertruck sales reportedly fell 48% in 2025 to just over 20,000 units, far below initial annual sales projections.
Tesla has introduced a more affordable all-wheel drive version of its Cybertruck, now starting at $59,990. This marks the lowest entry point yet for the distinctive electric pickup, though it remains significantly higher than the original $40,000 target famously projected by CEO Elon Musk. The move is part of a broader pricing strategy that also includes a substantial reduction for the top-tier model, as the company works to stimulate demand following reports of sluggish sales.
The newly available dual-motor AWD configuration is priced lower than the rear-wheel drive variant that was briefly offered last year. This new model comes with several enhanced features not included on that discontinued version. Buyers get a powered tonneau cover, electrical outlets in the truck bed, and an adaptive air suspension system. The trade-off for the additional motor and these features is a modest reduction in driving range. The AWD model is rated for an estimated 325 miles on a full charge, compared to the 350 miles offered by the previous rear-wheel drive truck.
In a parallel adjustment, Tesla has slashed the price of its high-performance Cyberbeast model. The tri-motor variant now carries a $99,990 price tag. This figure represents a return to the truck’s original launch price, following a period of notable fluctuations. The Cyberbeast’s cost has seesawed dramatically since its debut, increasing by $20,000, dropping back down, rising again by $15,000, and now settling at its initial point. This volatility suggests potential buyers interested in the peak-performance model might consider acting quickly, as future price increases remain a distinct possibility.
The aggressive pricing adjustments appear directly linked to market performance. Independent analyses indicate Cybertruck sales experienced a sharp decline, falling an estimated 48 percent in 2025 to just over 20,000 units for the entire year. This figure stands in stark contrast to earlier, ambitious forecasts from Musk, who once suggested Tesla could achieve annual sales of 250,000 Cybertrucks. The current strategy clearly focuses on making the vehicle more accessible to a wider range of customers in an effort to reverse this trend and build momentum in the competitive electric truck segment.
(Source: The Verge)
