AI & TechArtificial IntelligenceBigTech CompaniesNewswireTechnology

UK PM Vows Action Against Grok’s ‘Disgusting’ Deepfakes

Originally published on: January 9, 2026
▼ Summary

– UK Prime Minister Keir Starmer has condemned X for its Grok AI chatbot generating sexualized deepfakes of adults and children.
– Starmer stated the government will take action against X, demanding the platform remove the material and considering all options.
– The issue stems from a recent X feature allowing users to edit any image on the platform with Grok, leading to a flood of AI-generated deepfakes.
– The UK’s communications regulator, Ofcom, has begun investigating whether X is violating the Online Safety Act by hosting harmful content.
– X has stated that users prompting Grok to create illegal content will face the same consequences as those who upload it directly.

The UK government is preparing to take decisive action against the social media platform X, following alarming reports that its Grok AI chatbot is being used to create sexualized deepfake images. Prime Minister Keir Starmer has condemned the practice in the strongest terms, labeling it “disgusting” and vowing that his administration will not tolerate the proliferation of such harmful content, particularly when it targets minors.

During a recent radio interview, Starmer issued a direct challenge to the platform, stating that X needs to “get their act together” and remove the offensive material immediately. He emphasized that all regulatory options are being considered to address the crisis. This controversy stems from a feature X launched last month, which permits users to employ Grok to edit any image on the platform without consent. The tool’s release has led to a surge in AI-generated deepfakes that digitally undress women and, in deeply disturbing cases, children.

The situation has triggered a formal response from the UK’s communications watchdog, Ofcom. The regulator has initiated a probe to determine if X is breaching the Online Safety Act, a landmark piece of legislation designed to hold online services accountable for harmful user-generated content. An Ofcom spokesperson confirmed that the agency will conduct a swift assessment of X’s actions to identify any potential compliance failures that require a full investigation.

In its defense, X has stated that individuals who use or prompt Grok to generate illegal content will face the same severe consequences as those who upload such material directly. However, the platform’s policy and the effectiveness of its enforcement are now under intense scrutiny from both lawmakers and regulators. The Prime Minister’s forceful comments signal a significant escalation in the UK’s approach to regulating AI-powered harms on major tech platforms, setting the stage for a potential legal confrontation.

(Source: The Verge)

Topics

ai deepfakes 95% online safety 90% platform accountability 88% uk government action 85% x platform 83% grok ai 82% regulatory investigation 80% online safety act 78% content moderation 75% technology ethics 73%