Apple cuts hundreds of Siri and Vision Pro jobs, report says
▼ Summary
– Apple cut over 200 positions, including about 100 from the Vision Pro team and 100 from Siri and Intelligent Systems Experience teams, per Bloomberg.
– Apple confirmed the cuts, stating they aim to evolve the business and will create new roles while impacting a limited number of existing ones.
– The company is reshuffling to focus on newer AI efforts and new devices.
– Apple faces a bumpy transition, trying to fix its AI position while memory shortages raise production costs for flagship products.
– Apple raised prices on Macs and iPads, introduced a hardware leasing plan, and is suing OpenAI for alleged trade theft.
Apple is trimming its workforce across several key divisions, including the team behind its struggling Vision Pro headset, according to a new report from Bloomberg. The cuts total more than 200 positions, with roughly half coming from the Vision Pro group and the other half affecting the Siri team and a unit known as Intelligent Systems Experience, which handles AI integration across devices.
Sources familiar with the matter say the company is reorganizing these groups to shift resources toward its newer artificial intelligence initiatives and upcoming hardware. Apple confirmed the layoffs to Bloomberg, stating that the move is part of an effort “to evolve our business to deliver the best experiences for our users.” The company added, “While we will create new roles as part of this change, it will also impact a limited number of existing roles.” TechCrunch has also reached out to Apple for additional comment.
The job cuts arrive during a turbulent stretch for the tech giant. Apple is working to regain ground in the AI race, even as a broader memory chip shortage tied to the AI boom has pushed up production costs for its flagship devices. Earlier this summer, the company raised prices on Macs and iPads, and it recently rolled out a leasing option across its major hardware lineup, a bid to attract a wider customer base while absorbing those higher expenses.
On top of that, Apple is currently locked in a lawsuit against OpenAI, accusing the company of trade theft.
(Source: TechCrunch)
