Topic: waze integration

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  • PPC Pulse: PMax Growth, Mandatory Clarity & AI Data Debate
    November 16, 2025

    PPC Pulse: PMax Growth, Mandatory Clarity & AI Data Debate

    Google enhanced Performance Max campaigns by integrating Waze for store visits and launching Channel Reporting, offering advertisers greater transparency and real-world consumer engagement. Microsoft Ads mandated the installation of Microsoft Clarity on third-party publisher pages to improve bran...

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  • Google PMax Ads Now Available on Waze
    November 9, 2025

    Google PMax Ads Now Available on Waze

    Google has integrated Waze advertising into Performance Max campaigns for store visits, allowing automatic placement of ads on drivers' maps without extra setup. The platform now offers enhanced channel performance reporting, providing visibility into ad placements across Google's ecosystem, incl...

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performance max (2) channel reporting (2) ai max (1) brand safety (1) Global Rollout (1) industry reactions (1) omnichannel marketing (1) campaign automation (1)