Topic: brand safety
-
Google AdSense Shifts to Authorized Buyers
Google AdSense is replacing its Ad Networks blocking tool with a new Authorized Buyers system, starting November 6, which defaults to automatically allowing new buyers unless publishers intervene. The update provides better visibility into buyer relationships and filters out inactive or test netw...
Read More » -
Google's AI Max: Winning Over Skeptical Advertisers
Google is relaunching its AI Max advertising suite with updated materials to clarify its automated functions and address marketer concerns about brand safety and control. The tool automatically matches ads to search queries and generates ad copy without human input, but early users have reported ...
Read More » -
Google Shifts from Blocking Ads to 'Authorized Buyers' Control
Google is replacing its "Ad networks" feature with a new "Authorized Buyers" system in AdSense and Ad Manager, giving publishers more control over who can bid on their ad space. Publishers will now have a centralized page to manage buyer permissions, with enhanced visibility into corporate relati...
Read More » -
Gamers & Experts Drive Brand Growth in the Creator Economy
Gaming platforms and digital creators are helping brands authentically engage Gen Z through esports and social communities, with strategic influencer partnerships and brand safety measures. Creator-driven marketing empowers influencers to monetize independently via platforms like TikTok and Twitc...
Read More » -
Google's AI Max Expands Globally, Empowering Advertisers
Google has globally launched AI Max for Search campaigns, providing advanced AI tools for optimization, enhanced control, and creative oversight to advertisers. The tool is accessible across multiple Google platforms and includes features like one-click experiments and text guidelines for brand-s...
Read More » -
YouTube Reinstates Banned Channels: Advertiser Impact Explained
YouTube is reinstating channels previously banned under old COVID-19 and election rules, marking a major shift in moderation toward free expression. Reinstated channels can monetize content again, expanding ad inventory but raising brand-safety concerns for advertisers. The policy change allows s...
Read More » -
Google's AI Max for Search Guide: Key Insights for Advertisers
Google's AI Max for Search guide helps advertisers optimize campaigns using advanced automation while maintaining brand integrity, currently available to select users. The guide details three key automation features: AI-driven Search Term Matching, dynamic Text Customization, and Final URL Expans...
Read More » -
Launch AI-Powered Campaigns Instantly
The MarTech Conference on November 4, 2025, will feature a session on using AI to overcome creative bottlenecks in marketing, enabling faster campaign and content creation at scale. Modern AI tools are transforming creative development into a streamlined process that maintains brand integrity whi...
Read More »
