Topic: brand safety

  • Gamers & Experts Drive Brand Growth in the Creator Economy

    Gamers & Experts Drive Brand Growth in the Creator Economy

    Gaming platforms and digital creators are helping brands authentically engage Gen Z through esports and social communities, with strategic influencer partnerships and brand safety measures. Creator-driven marketing empowers influencers to monetize independently via platforms like TikTok and Twitc...

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  • Google's AI Max for Search Guide: Key Insights for Advertisers

    Google's AI Max for Search Guide: Key Insights for Advertisers

    Google's AI Max for Search guide helps advertisers optimize campaigns using advanced automation while maintaining brand integrity, currently available to select users. The guide details three key automation features: AI-driven Search Term Matching, dynamic Text Customization, and Final URL Expans...

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