Topic: brand partnerships
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Agentio Raises $40M From Forerunner to Expand Creator Marketplace Beyond YouTube
The creator economy is booming, with sponsored YouTube video views and content volume increasing significantly, driving investor confidence in platforms like Agentio that facilitate brand-creator partnerships. Agentio secured $40 million in Series B funding, raising its total to $56 million and v...
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How to Get Sponsored on Instagram: What 500+ Marketers Want
Instagram sponsorships depend on building a strong personal brand, understanding your audience, and effective pitching rather than just high follower counts. Brands use two main promotion methods: paid promoted posts via Instagram's ad platform and influencer sponsorships, which involve organic p...
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Gamers & Experts Drive Brand Growth in the Creator Economy
Gaming platforms and digital creators are helping brands authentically engage Gen Z through esports and social communities, with strategic influencer partnerships and brand safety measures. Creator-driven marketing empowers influencers to monetize independently via platforms like TikTok and Twitc...
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YouTube Monetization: New Rules for Long-Form, Shorts & Live
YouTube is introducing dynamic sponsorship for long-form videos, allowing creators to insert, remove, or replace branded segments even after publishing. Shorts will feature brand link integration, enabling direct links to sponsors' websites to enhance viewer engagement with promoted products. An ...
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The Secret Behind Talking Tom's 26 Billion Downloads
The Talking Tom franchise has surpassed 26 billion downloads, making it one of the most downloaded mobile game series ever, with a significant portion of downloads coming from populous countries like India, Brazil, and China. Its success is attributed to perfect timing, launching during the smart...
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Strava's IPO Plans Fueled by Gen Z Fitness Boom
Strava is planning an initial public offering to raise capital for acquisitions, backed by investors like Sequoia Capital and valued at $2.2 billion. The platform has grown to 50 million monthly active users, driven by increased app downloads and a trend toward alcohol-free social activities amon...
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Top Marketing Insights from Current Search Trends
Search behavior is shifting from simple keywords to open-ended, conversational queries that capture broader consumer intent and inspiration, especially in early purchase journeys. Visual search, led by tools like Google Lens, is becoming mainstream, creating a direct link from visual discovery to...
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Oppo Find X9 Pro's Battery Life Will Amaze You
The Oppo Find X9 Pro features exceptional battery life, lasting over three days of regular use with a 7,500mAh silicon-carbon battery and supports 80W wired charging for rapid top-ups. It includes a high-end camera system co-developed with Hasselblad, highlighted by a 200-megapixel 3x telephoto l...
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Lego's Smart Bricks: Not Just for Kids or Experiments
Lego's Smart Bricks blend physical building with digital interactivity, representing a major new platform with significant potential for both children and adult fans, though the company is cautious about overpromising its immediate role in major sets. The sensor-packed bricks are envisioned as ve...
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OnePlus 15's Display Feature Most Phones Don't Have
The OnePlus 15 features symmetrical 1.15mm bezels and a 165Hz refresh rate for an expansive, immersive, and exceptionally smooth viewing experience. It offers significant display improvements including enhanced brightness, color accuracy, and power efficiency, along with a longer component lifesp...
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Czinger 21C: The Future Military Supercar
The Czinger 21C hypercar integrates advanced defense manufacturing technology, using the same additive processes as precision-guided munitions and drones, and showcases a manufacturing-as-a-service model. Divergent 3D's additive manufacturing and generative design enable rapid production of light...
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Motorola Edge 70: Ultra-Thin Phone Launches in China, Global Release Next
Motorola has officially launched the Edge 70 (X70 Air in China), featuring an ultra-thin 5.3mm chassis and a lightweight design with a 6.7-inch display, while housing a substantial 4,800mAh battery. The phone is powered by the Snapdragon 7 Gen 4 chipset, supports 68W fast-charging, and has robust...
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On Me Secures $6M to Revolutionize Gift Cards
On Me, a startup founded by former Google employees, has secured $6 million in seed funding to expand its digital gifting platform, which focuses on experiences and personal passions rather than specific storefronts. The platform addresses environmental waste by replacing traditional plastic gift...
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Ledger's New Nano: More Than Just a Crypto Wallet
The Ledger Nano Gen5 is a larger, $179 device rebranded as a versatile "signer," featuring a nearly three-inch E Ink touchscreen for improved usability and security in reviewing transactions. It aims to attract a broader audience beyond cryptocurrency users by positioning itself as a secure tool ...
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Instacart Integrates Retail Media Targeting with TikTok Ads
Instacart has become the first retail media network to integrate directly with TikTok Ads Manager, enabling CPG brands to use Instacart's first-party data for targeting and shoppable ads within TikTok. This partnership allows brands to connect social media interactions directly to grocery purchas...
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Kwikset's New Smart Locks: A Smarter, More Open Front Door Future
Kwikset is expanding its smart lock lineup with new products like the NFC-enabled Halo Select Plus and the budget-friendly Matter-over-Thread Aura Reach, focusing on interoperability and user convenience. The company is embracing open standards such as Matter and the upcoming Aliro specification ...
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2025's Biggest Black Friday Office Chair & Standing Desk Sale
Branch Furniture is currently offering a Black Friday sale through December 3, with 15% off all items and 20% off bundled products, making their ergonomic office furniture more affordable. The Branch Ergonomic Chair Pro is highly recommended for its comfort, adjustability, and style under $500, w...
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Brands Can Now Use Famous AI Voices in Ads
ElevenLabs has launched the Iconic Voice Marketplace, enabling brands to license AI-generated voices of famous personalities ethically, with a consent-based model that ensures responsible usage and fair compensation. The platform serves as an intermediary, connecting businesses with rights holder...
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Get Microsoft's Windows XP Crocs for $79.95
Microsoft has released limited edition Windows XP-themed Crocs for $79.95, available for public purchase through their online store after initially being a sweepstakes prize. The shoes feature the iconic Windows XP bliss wallpaper on the upper, a green hill-inspired sole, and include nostalgic Ji...
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Meta's New Smart Glasses Launch: How to Watch Live
Meta Connect, the company's annual hardware event, is expected to feature the official launch of new smart glasses and updates on AI initiatives. The event will be livestreamed through Meta's Horizon website and Facebook page, with a VR viewing option available for Meta Quest headset users. Leake...
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