Topic: authorized buyers

Google AdSense Shifts to Authorized Buyers

October 13, 2025

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Google AdSense Shifts to Authorized Buyers

Google AdSense is replacing its Ad Networks blocking tool with a new Authorized Buyers system, starting November 6, which defaults to automatically allowing new buyers unless publishers intervene. The update provides better visibility into buyer relationships and filters out inactive or test netw...

Google Shifts from Blocking Ads to 'Authorized Buyers' Control

Google is replacing its "Ad networks" feature with a new "Authorized Buyers" system in AdSense and Ad Manager, giving publishers more control over who can bid on their ad space. Publishers will now have a centralized page to manage buyer permissions, with enhanced visibility into corporate relati...

Google Eases AdMob Pharma Ad Restrictions

Google will revise its AdMob policy in 2026 to allow programmatic prescription drug ads in specific international markets, removing its pre-certification mandate and shifting compliance responsibility to advertisers. The policy maintains strict prohibitions on ads for items like clinical trials, ...