Topic: channel reporting
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Master Google Ads Performance Max Reporting
Google Ads Performance Max now offers channel-specific reporting, providing detailed insights into performance across Search, YouTube, Display, and other channels to aid data-driven optimizations. The reporting includes interactive dashboards, breakdowns by ad format, and a detailed distribution ...
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Google PMax Ads Now Available on Waze
Google has integrated Waze advertising into Performance Max campaigns for store visits, allowing automatic placement of ads on drivers' maps without extra setup. The platform now offers enhanced channel performance reporting, providing visibility into ad placements across Google's ecosystem, incl...
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PPC Pulse: PMax Growth, Mandatory Clarity & AI Data Debate
Google enhanced Performance Max campaigns by integrating Waze for store visits and launching Channel Reporting, offering advertisers greater transparency and real-world consumer engagement. Microsoft Ads mandated the installation of Microsoft Clarity on third-party publisher pages to improve bran...
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Google Performance Max Now Includes Waze Ads & Reporting
Google has integrated Waze advertising into its Performance Max campaigns in the U.S., enabling marketers to use existing creative assets for store-related goals and enhancing channel performance reporting. Waze ads now appear as Promoted Places in navigation pins, targeting users near physical s...
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Google vs. Microsoft: Performance Max Compared
Performance Max (PMax) campaigns are AI-driven marketing tools from Google and Microsoft that automate creative management and audience targeting, with distinct features and implementations across platforms. Key principles include using asset groups instead of ad groups, requiring conversion-focu...
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