Topic: video optimization
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GMC Video Assets Section Now Live With Content
Google's Merchant Center now automatically populates a Video Assets section with content from linked sources like YouTube, centralizing commerce-ready creative assets for advertisers. This automation allows brands to potentially increase visibility across Google's shopping surfaces with minimal e...
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Master AI Video SEO: Boost Your Search Visibility
Video is a critical marketing asset because AI can now effectively analyze its visual, auditory, and textual data streams, making optimization essential for search visibility. To optimize for AI, create specific, high-quality videos with clear information and support them with structured text lik...
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YouTube Creators Can Now A/B Test Video Titles
YouTube has expanded access to A/B testing for video titles and thumbnails to all creators with advanced features, enabling more data-driven decisions to boost viewership. The platform automatically tests up to three combinations over two weeks, measuring watch time to determine a winning title a...
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YouTube's A/B Title Testing Now Available to All Creators
YouTube has globally released its A/B title testing feature to all creators with advanced features, allowing them to test up to three titles or thumbnails to optimize video performance based on data. The testing tool prioritizes overall watch time, not click-through rate, to determine a winning v...
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17 Must-Track SEO Reports for 2026 Success
SEO strategy requires reliable data from key reports to guide budget decisions, identify opportunities, and maintain credibility with stakeholders. The IAB/PwC report provides historical U.S. digital ad revenue data, tracking shifts from desktop to mobile and capital migration to new channels lik...
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YouTube's AI Search Dominance: 200x More Citations
YouTube dominates AI-generated search results, receiving approximately 200 times more citations than its closest video platform competitor across major AI systems like ChatGPT and Google's products. In Google AI Overviews, YouTube holds the top domain position with 29.5% of citations, significant...
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Video is the New SEO Gold: Don't Get Left Behind
Video content is now central to modern SEO, with platforms like TikTok and YouTube becoming primary tools for information discovery, especially among younger audiences. Google's AI Overviews are transforming search by integrating video prominently into results, pulling from diverse sources like T...
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