Topic: watch time
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YouTube's A/B Title Testing Now Available to All Creators
YouTube has globally released its A/B title testing feature to all creators with advanced features, allowing them to test up to three titles or thumbnails to optimize video performance based on data. The testing tool prioritizes overall watch time, not click-through rate, to determine a winning v...
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Do Faces Boost YouTube Views? The Data Reveals All
The debate over using faces in YouTube thumbnails lacks a universal rule, as data shows they perform similarly on average, with effectiveness depending on niche, channel size, and audience familiarity. YouTube's algorithm prioritizes watch time over click-through rate, meaning a successful thumbn...
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YouTube Creators Can Now A/B Test Video Titles
YouTube has expanded access to A/B testing for video titles and thumbnails to all creators with advanced features, enabling more data-driven decisions to boost viewership. The platform automatically tests up to three combinations over two weeks, measuring watch time to determine a winning title a...
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