Topic: value delivery
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Brands Abandoned Loyalty, Not Customers
Customer loyalty has not disappeared; it was eroded by brands prioritizing short-term engagement tricks over delivering consistent, fundamental value, creating a loyalty illusion. The failure stems from measuring superficial engagement metrics instead of economic impact, as programs rarely prove ...
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Master Product Management, Accelerate Marketing Growth
B2B marketing has shifted from channel optimization to a product-oriented mindset, focusing on solving user problems and iterative value. Product thinking emphasizes understanding buyer journeys, delivering tailored experiences, and measuring success through team activation and velocity. This str...
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