Topic: value creation
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Affinda Acquires Pathfindr to Boost AI Transformation
Affinda Group has acquired Pathfindr in a $15 million all-scrip deal, combining two Australian AI specialists to enhance their service offerings for corporate digital transformation. The acquisition integrates Pathfindr's expertise in AI training and implementation with Affinda's focus on automat...
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Organic Digital Marketing: Still Driving Real Results?
Organic digital marketing remains effective by focusing on audience understanding, value delivery, and authentic engagement across platforms. It builds trust and loyalty through genuine relationships and community, offering cost-effective long-term benefits compared to paid advertising. Success r...
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Unlock AI Success: The Hidden Power of Shadow AI
The vast majority of corporate AI initiatives fail to deliver meaningful business gains, with studies showing up to 95% of generative AI pilots not producing revenue growth. AI projects often fail due to poor integration into real workflows and a lack of operational maturity, rather than technolo...
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CLV: The Unfakeable Metric for Marketing Growth
Many businesses prioritize aggressive marketing over improving core products and services, creating a credibility gap when customer experiences fail to meet advertised promises. Customer satisfaction in the U.S. has declined to multi-year lows, with consumers facing higher prices, reduced quality...
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Top 10 MarTech Conference Insights from November 2025
AI-driven agents are transforming marketing by moving from pilot programs to full-scale production, integrating AI into daily workflows, and aligning human talent with data to achieve tangible business outcomes. High-quality data is essential for AI success, as poor inputs lead to underperformanc...
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Beyond Pilots: A Human-AI Collaboration Roadmap
Organizations must redesign rigid structures and integrate people, processes, and technology to support the autonomous nature of agentic AI and unlock its enterprise value. Effective human-AI collaboration requires treating AI as a foundational capability, designing blended workflows with human o...
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The Hot Crazy Matrix: Why Investors Misjudge Tech Deals
Private equity investments hit record highs in 2021, but by 2023, many tech firms saw their valuations plummet dramatically. Despite cautionary tales, capital continues to pour into high-risk ventures, with investors often prioritizing charisma and vision over rigorous analysis. The adapted Hot C...
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Balancing AI Progress and Protection: A Strategic Roadmap
Australian businesses must balance rapid innovation with strong information governance to ensure data remains secure and compliant while pursuing growth. A strategic roadmap integrating information management into innovation processes is essential for maintaining compliance and enabling secure pr...
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Dubai's Aither: AI Partnership by Dubai Holding and Palantir
Dubai Holding and Palantir Technologies have launched a joint venture called Aither to scale proven AI capabilities across the UAE, supporting digital transformation in both government and private sectors. The partnership builds on an 18-month collaboration that has already enhanced efficiency an...
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Morocco Boosts Digital Access with ADD-CTPES Partnership
A new partnership between ADD and CTPES in Morocco aims to boost digital access, entrepreneurship, and inclusion in the Rabat–Salé–Kénitra region. The collaboration will provide entrepreneurs with access to infrastructure like Fablabs, technical mentorship, and connections to national digital pla...
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OpenAI Chair Bret Taylor: We're in an AI Bubble (And That's Okay)
The current AI investment surge resembles a classic tech bubble, similar to the dot-com era, with inevitable financial losses expected. Despite the hype and speculation, the underlying potential of AI is considered real and transformative, much like the internet revolution. The key challenge is n...
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Flytxt Named a Niche Player in Gartner's AI Magic Quadrant
Flytxt has been recognized as a Niche Player in Gartner's Magic Quadrant for AI in CSP operations for the second year, emphasizing its specialized AI solutions for communication service providers and subscription businesses. The company's AI platform, enhanced by the new Niya-X Agentic AI framewo...
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