Topic: governance frameworks
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Build a Smarter AI Marketing Strategy
AI-driven decisioning enables highly personalized marketing by processing vast data in real-time, moving beyond traditional rules-based campaigns. Success depends on clean, unified data and strong governance to ensure reliability, privacy, and consumer trust in AI systems. The upcoming MarTech Co...
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Shadow DAMs: The New System of Record
The rise of shadow DAMs—informal systems for managing digital assets outside official governance—offers immediate collaboration benefits but introduces risks like inefficiency and compliance issues. Shadow DAMs proliferate due to their speed, cost-effectiveness, and seamless integration into exis...
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Balancing AI Progress and Protection: A Strategic Roadmap
Australian businesses must balance rapid innovation with strong information governance to ensure data remains secure and compliant while pursuing growth. A strategic roadmap integrating information management into innovation processes is essential for maintaining compliance and enabling secure pr...
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AI Marketing Success Starts with Strong Governance
AI marketing success requires strong governance frameworks to prevent reputational damage and regulatory risks, as ungoverned implementations can erode consumer trust. Transparency, privacy integration, and continuous monitoring are critical pillars for responsible AI use, ensuring ethical standa...
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Dubai's Aither: AI Partnership by Dubai Holding and Palantir
Dubai Holding and Palantir Technologies have launched a joint venture called Aither to scale proven AI capabilities across the UAE, supporting digital transformation in both government and private sectors. The partnership builds on an 18-month collaboration that has already enhanced efficiency an...
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US & Australia Release AI Security Guidelines for Infrastructure
U.S. and Australian cybersecurity agencies have released joint guidelines to help critical infrastructure operators securely integrate AI tools, like machine learning models, into operational technology systems while managing new risks. The framework emphasizes key principles, including conductin...
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8 Steps to Build Responsible AI in Your Teams
Responsible AI requires embedding ethics directly into development workflows, with over half of executives now placing governance responsibility with frontline IT and engineering teams. Organizations are adopting a three-tier defense model for scaling AI, but many struggle to translate ethical pr...
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Nintex Launches Agentic Business Orchestration for AI-Powered Solutions
Nintex has introduced Agentic Business Orchestration, a strategic vision that uses the Nintex CE platform to integrate legacy systems, manual operations, and agentic AI for better process automation and application development. The platform includes new AI actions and a preview of Agent Designer,...
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CISO Guide: Essential Insights on Agentic AI
Agentic AI is revolutionizing cybersecurity by autonomously making decisions and taking actions, surpassing traditional generative AI in managing complex threats. Current deployments show 15% of enterprise cybersecurity uses involve agentic AI, with capabilities like real-time anomaly detection a...
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Modernize Your Martech Evaluation for the AI Era
The martech landscape has fundamentally changed, with AI now being an expected baseline feature across all platforms rather than a differentiator, rendering old evaluation methods obsolete. Marketers face the challenge of distinguishing genuine AI implementations from "AI washing," where vendors ...
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3 AI Marketing Trends That Will Dominate 2026
By 2026, AI is shifting from experimental pilots to fully integrated marketing programs, with 60% of teams actively piloting or scaling AI solutions and nearly three-quarters viewing it as critically important for their strategies. Hyper-personalization and generative AI are enabling brands to cr...
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Unlock Operational Excellence: Align MOps and CreativeOps
Aligning Marketing Operations (MOps) and Creative Operations (CreativeOps) is essential for operational excellence, as their partnership creates an agile system that drives measurable results and eliminates inefficiencies. MOps provides strategic, data-driven insights and technology management, e...
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