Topic: upper funnel

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  • Optimize Your Paid Media: The Ideal Upper-Funnel Budget
    January 20, 2026
    97%

    Optimize Your Paid Media: The Ideal Upper-Funnel Budget

    Neglecting brand-building for short-term performance marketing can severely limit long-term revenue, as research shows cutting brand spend often costs more later to regain market share. Experts recommend allocating roughly 60% of a paid media budget to top-of-funnel activities like awareness camp...

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  • Master Attribution Paths to Supercharge Your Google Ads
    November 5, 2025
    89%

    Master Attribution Paths to Supercharge Your Google Ads

    Attribution paths in Google Ads reveal the complete customer journey by showing how different touchpoints contribute to conversions, which is essential for aligning automation with business outcomes. These paths help demonstrate the impact of upper-funnel activities, validate budget reallocations...

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Related Topics

budget allocation (2) incrementality testing (1) performance marketing (1) Campaign Optimization (1) paid search (1) google ads automation (1) paid social (1) smart bidding (1)