Topic: traffic splitting

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  • Google Launches Mix Experiments Beta for Cross-Campaign Testing
    January 23, 2026

    Google Launches Mix Experiments Beta for Cross-Campaign Testing

    Google has launched Campaign Mix Experiments, a beta tool that allows marketers to test combinations of campaign types, budgets, and settings together to measure their interactive impact on business outcomes. The system enables up to five distinct experiment arms with intelligent traffic splittin...

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  • Google's AI Max For Search Launches Global Beta
    September 10, 2025

    Google's AI Max For Search Launches Global Beta

    Google's AI Max for Search is now in global beta, offering a unified suite of AI-powered tools across Google Ads platforms to enhance campaign performance through intelligent automation with minimal effort. A key feature is one-click experiments that allow advertisers to test changes directly wit...

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Related Topics

budget allocation (1) google ads (1) ai max (1) platform updates (1) automation impact (1) beta availability (1) data-driven decisions (1) confidence intervals (1)