Topic: team accountability

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  • Anthony Higman's PPC Redemption: A Success Story
    January 10, 2026

    Anthony Higman's PPC Redemption: A Success Story

    Anthony Higman's career demonstrates that expertise in fields like paid search marketing is built by learning from mistakes, not from perfection. Key professional lessons include balancing client trust with firm strategic guidance and aligning personal initiative with organizational processes and...

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  • Dale Olorenshaw: The £15,000 Landing Page Mistake
    November 22, 2025

    Dale Olorenshaw: The £15,000 Landing Page Mistake

    A £15,000 PPC test campaign failed because it was mistakenly linked to the wrong landing page, wasting the budget for a month without generating any conversions. The error occurred due to bypassing quality assurance checks and ignoring initial doubts, but the agency resolved it by refunding part ...

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Related Topics

ai automation (1) industry competition (1) conversion tracking (1) client expectations (1) digital advertising (1) client trust (1) quality assurance (1) paid search (1)