Topic: client expectations
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AI Search & Chatbots: What SEO Clients Need to Know
AI is becoming a key demand in SEO, with clients seeking expertise in AI-powered optimizations, even as industry standards remain unclear. Client expectations are shifting toward AI readiness, requiring SEO professionals to adapt by reframing proven tactics and staying informed on advancements. T...
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Kirk Williams: Why Client Fit Is Crucial for Success
The most costly mistake for a marketing agency is partnering with clients who are a poor fit, as misalignment drains resources, damages morale, and undermines success. Clear red flags for a bad client fit include emotionally immature communication, unrealistic expectations, and a view of the agen...
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Anthony Higman's PPC Redemption: A Success Story
Anthony Higman's career demonstrates that expertise in fields like paid search marketing is built by learning from mistakes, not from perfection. Key professional lessons include balancing client trust with firm strategic guidance and aligning personal initiative with organizational processes and...
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SEO for AI: Google's Danny Sullivan Says It's Still SEO
Google emphasizes that creating high-quality, people-first content remains the core of SEO, and crafting separate strategies for AI is unnecessary and distracting. Content with genuine originality, depth, and authenticity is essential, as AI accelerates the decline in value of generic or easily r...
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Law Firms Under Siege: Cybercriminals Target Client Data
Law firms are prime targets for cyberattacks due to the vast amounts of sensitive client data they hold, with smaller practices being particularly vulnerable due to a lack of dedicated security staff. Common security weaknesses include weak passwords, outdated software, poor data handling by empl...
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Google Ads Budget Changes: How Spend is Managed
Google Ads uses an average daily budget to calculate a monthly spending cap, but can spend up to double the daily amount on high-demand days, balancing with lower spend later to stay within the monthly limit. Mid-month budget adjustments create a "step change," recalculating the monthly limit by ...
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