Topic: agency management
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The Hidden Challenge of Global PPC: Mastering Consistency
Managing global PPC campaigns requires balancing a unified brand strategy with local market adaptation, as cultural, regulatory, and operational differences can fragment efforts and inflate costs. Key solutions include creating a global brand playbook, using centralized tracking for consistent re...
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Anthony Higman's PPC Redemption: A Success Story
Anthony Higman's career demonstrates that expertise in fields like paid search marketing is built by learning from mistakes, not from perfection. Key professional lessons include balancing client trust with firm strategic guidance and aligning personal initiative with organizational processes and...
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Kirk Williams: Why Client Fit Is Crucial for Success
The most costly mistake for a marketing agency is partnering with clients who are a poor fit, as misalignment drains resources, damages morale, and undermines success. Clear red flags for a bad client fit include emotionally immature communication, unrealistic expectations, and a view of the agen...
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