Topic: campaign timing
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4 Must-Ask Questions Before Your SMB Tests CTV
Connected TV (CTV) advertising offers small and medium-sized businesses an affordable and precise way to reach targeted audiences, overcoming the high costs associated with traditional TV advertising. Key considerations for a successful CTV campaign include managing costs through targeted geograp...
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TamperedChef Infostealer Spreads via Fake PDF Editor
A malware campaign is distributing the TamperedChef infostealer through fake PDF editing software promoted via Google Ads, using over 50 domains and counterfeit certificates to appear legitimate. The malware, disguised as AppSuite PDF Editor, activated data-stealing capabilities on August 21st, h...
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The Hidden Challenge of Global PPC: Mastering Consistency
Managing global PPC campaigns requires balancing a unified brand strategy with local market adaptation, as cultural, regulatory, and operational differences can fragment efforts and inflate costs. Key solutions include creating a global brand playbook, using centralized tracking for consistent re...
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Unpacking This Instagram Promotion: What You Need to Know
Instagram Rings is a new initiative to honor exceptionally creative and original creators, with winners selected by a panel of notable judges including Spike Lee and Adam Mosseri. Recipients receive a physical ring and digital perks like a golden ring around their profile picture, customizable ba...
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