Topic: global strategy
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Why Global Go-To-Market Playbooks Fail (And How to Fix Them)
Successful global expansion requires adapting strategies beyond domestic approaches, as assuming universal methods leads to wasted resources and missed opportunities in diverse cultural and economic landscapes. Common pitfalls include confusing terminology like translation and localization, overl...
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Pax8 Names Kathryn Almendarez Marsman Global Vendor Alliances SVP
Pax8 has appointed Kathryn Almendarez Marsman as Senior Vice President of Global Vendor Alliances to lead vendor alliance activities and develop global strategies. Marsman brings over 25 years of experience, including a recent role at Microsoft where she managed strategic partners and drove reven...
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The Secret Behind Talking Tom's 26 Billion Downloads
The Talking Tom franchise has surpassed 26 billion downloads, making it one of the most downloaded mobile game series ever, with a significant portion of downloads coming from populous countries like India, Brazil, and China. Its success is attributed to perfect timing, launching during the smart...
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ByteDance's Quiet AI Chatbot Is Winning Global Fans
Cici, ByteDance's international AI chatbot, is expanding globally by targeting markets like the UK, Mexico, and Southeast Asia while avoiding China and the US, using a female cartoon avatar similar to its domestic counterpart Doubao. ByteDance has aggressively marketed Cici with extensive ad camp...
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Hexaware Taps Sri Lanka's Tech Talent for AI Growth
Hexaware Technologies is expanding in Sri Lanka to build expertise in AI and leverage local talent for its global technological goals. The company is developing a versatile local workforce through programs like Mavericks for graduates and reskilling initiatives for mid-career professionals. Sri L...
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The Hidden Challenge of Global PPC: Mastering Consistency
Managing global PPC campaigns requires balancing a unified brand strategy with local market adaptation, as cultural, regulatory, and operational differences can fragment efforts and inflate costs. Key solutions include creating a global brand playbook, using centralized tracking for consistent re...
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Heineken CISO: How a Risk-First Mindset Drives Innovation
CISOs must shift from technical oversight to strategic partnership by connecting security measures directly to business outcomes like reputation, revenue, and innovation. Effective communication with executives requires eliminating technical jargon and focusing on business impacts, using real-wor...
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DJI Neo 2 Selfie Drone Launches Worldwide, Skips US Market
The DJI Neo 2 selfie drone is launching globally in regions like Japan, Canada, and the UK, but it will not be officially available in the United States due to adjusted market strategies. Key features include a lidar-based obstacle avoidance system, a top speed of nearly 27 mph, gesture controls,...
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Trump Threatens Retaliation Over EU Tech Rules
The U.S. is threatening economic retaliation against the EU, arguing its tech regulations unfairly target American companies through lawsuits and fines, despite their significant investments in Europe. The U.S. contends there is a regulatory imbalance, as European firms operate freely in the Amer...
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