Topic: global strategy
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Why Global Go-To-Market Playbooks Fail (And How to Fix Them)
Successful global expansion requires adapting strategies beyond domestic approaches, as assuming universal methods leads to wasted resources and missed opportunities in diverse cultural and economic landscapes. Common pitfalls include confusing terminology like translation and localization, overl...
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Pax8 Names Kathryn Almendarez Marsman Global Vendor Alliances SVP
Pax8 has appointed Kathryn Almendarez Marsman as Senior Vice President of Global Vendor Alliances to lead vendor alliance activities and develop global strategies. Marsman brings over 25 years of experience, including a recent role at Microsoft where she managed strategic partners and drove reven...
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ByteDance's Quiet AI Chatbot Is Winning Global Fans
Cici, ByteDance's international AI chatbot, is expanding globally by targeting markets like the UK, Mexico, and Southeast Asia while avoiding China and the US, using a female cartoon avatar similar to its domestic counterpart Doubao. ByteDance has aggressively marketed Cici with extensive ad camp...
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Hexaware Taps Sri Lanka's Tech Talent for AI Growth
Hexaware Technologies is expanding in Sri Lanka to build expertise in AI and leverage local talent for its global technological goals. The company is developing a versatile local workforce through programs like Mavericks for graduates and reskilling initiatives for mid-career professionals. Sri L...
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