Topic: localization strategy
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Merzigo & Fremantle: Localization Drives Content Growth
Localization is key to global content growth, as demonstrated by Merzigo's partnerships with major firms like Warner Bros. Discovery and Disney, expanding its reach across multiple regions. Success in digital content relies on understanding platform algorithms, with Merzigo using real-time data a...
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Why Global Go-To-Market Playbooks Fail (And How to Fix Them)
Successful global expansion requires adapting strategies beyond domestic approaches, as assuming universal methods leads to wasted resources and missed opportunities in diverse cultural and economic landscapes. Common pitfalls include confusing terminology like translation and localization, overl...
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