Topic: streaming platform
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How Vevo Uses Data Science to Improve Ad Experiences
Vevo has enhanced its advertising performance by partnering with Domino to develop the AI-powered Vevo Evolve suite, which improves ad targeting, planning, and measurement, leading to higher click-through rates. The platform offers advanced targeting using contextual insights and privacy-complian...
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YouTube's Next Big Move: The Shopping Channel Revolution
YouTube is introducing major monetization changes that integrate shopping features into videos, transforming passive viewing into active purchasing opportunities. These updates aim to create a more interactive experience for viewers, allowing direct product purchases and comparisons without leavi...
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YouTube Unveils New Activation Partners Program
YouTube has launched the YouTube Activation Partners program to connect advertisers with vetted third-party specialists for media buying and campaign management on the platform. Qualified partners receive an official badge, signifying Google's endorsement and helping brands identify reliable expe...
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Anime News Network: Latest Updates & Reviews
The Gnosia anime adaptation is a sci-fi murder mystery where protagonist Yuri is trapped in a time loop after the crew is killed by the elusive Gnosia, forcing her to relive events to uncover the truth. Tension arises from distrust among survivors and the introduction of "world lines," a concept ...
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