Topic: streaming platform

  • YouTube's Next Big Move: The Shopping Channel Revolution

    YouTube's Next Big Move: The Shopping Channel Revolution

    YouTube is introducing major monetization changes that integrate shopping features into videos, transforming passive viewing into active purchasing opportunities. These updates aim to create a more interactive experience for viewers, allowing direct product purchases and comparisons without leavi...

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  • YouTube Unveils New Activation Partners Program

    YouTube Unveils New Activation Partners Program

    YouTube has launched the YouTube Activation Partners program to connect advertisers with vetted third-party specialists for media buying and campaign management on the platform. Qualified partners receive an official badge, signifying Google's endorsement and helping brands identify reliable expe...

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