Topic: viewer experience
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YouTube's Next Big Move: The Shopping Channel Revolution
YouTube is introducing major monetization changes that integrate shopping features into videos, transforming passive viewing into active purchasing opportunities. These updates aim to create a more interactive experience for viewers, allowing direct product purchases and comparisons without leavi...
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Post-Device Testing: The Key to Superior Streaming Quality
Streaming services struggle with consistent quality due to complex ecosystems, and traditional lab testing often misses issues that only appear in real-world usage. Poor streaming quality leads to significant financial losses, as even minor glitches can drive subscribers away and reduce ad revenu...
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OSN & Harmonic Launch Targeted Video Monetization for Streaming
OSN and Harmonic have partnered to introduce targeted advertising on OSN's streaming platforms in the Middle East and North Africa, aiming to boost viewer engagement and revenue. Harmonic's VOS360 Ad SaaS platform enables personalized, high-quality ad insertion with seamless integration and advan...
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The Truth About "Live" Sports: Are They Really Live?
Live sports streaming latency, caused by encoding, routing, and buffering in the delivery chain, disrupts viewer engagement and interactivity by creating noticeable delays compared to real-time events. This delay particularly impacts real-time applications like in-play betting and social viewing ...
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