Topic: viewer experience
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YouTube's Next Big Move: The Shopping Channel Revolution
YouTube is introducing major monetization changes that integrate shopping features into videos, transforming passive viewing into active purchasing opportunities. These updates aim to create a more interactive experience for viewers, allowing direct product purchases and comparisons without leavi...
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DAZN Powers FIFA Club World Cup 2025 Streaming with M2A Media & Unified Streaming
DAZN streamed the FIFA Club World Cup 2025 globally using M2A Media for primary headend services and Unified Streaming's Live Origin technology for video packaging and delivery. The technical setup featured adaptive bitrate dynamic packaging for smooth playback across devices, along with DRM, wat...
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Post-Device Testing: The Key to Superior Streaming Quality
Streaming services struggle with consistent quality due to complex ecosystems, and traditional lab testing often misses issues that only appear in real-world usage. Poor streaming quality leads to significant financial losses, as even minor glitches can drive subscribers away and reduce ad revenu...
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How Vevo Uses Data Science to Improve Ad Experiences
Vevo has enhanced its advertising performance by partnering with Domino to develop the AI-powered Vevo Evolve suite, which improves ad targeting, planning, and measurement, leading to higher click-through rates. The platform offers advanced targeting using contextual insights and privacy-complian...
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OSN & Harmonic Launch Targeted Video Monetization for Streaming
OSN and Harmonic have partnered to introduce targeted advertising on OSN's streaming platforms in the Middle East and North Africa, aiming to boost viewer engagement and revenue. Harmonic's VOS360 Ad SaaS platform enables personalized, high-quality ad insertion with seamless integration and advan...
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Unlock Live Sports Streaming: The Power of Multicast ABR & Video CDNs
The intense competition for live sports rights is pushing streaming infrastructure to its limits, highlighting the need for a shift from outdated unicast models to more efficient technologies. Multicast ABR (m-ABR) offers a revolutionary approach by distributing one master stream to groups of vie...
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The Truth About "Live" Sports: Are They Really Live?
Live sports streaming latency, caused by encoding, routing, and buffering in the delivery chain, disrupts viewer engagement and interactivity by creating noticeable delays compared to real-time events. This delay particularly impacts real-time applications like in-play betting and social viewing ...
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Amazon's AI Now Creates Video Recaps of Hit Shows
Amazon Prime Video is testing a generative AI tool that creates video recaps to help viewers catch up on previous seasons by identifying key plot points and character arcs, combining clips with music and AI narration. The beta feature is currently available on select English-language Prime Origin...
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YouTube's A/B Title Testing Now Available to All Creators
YouTube has globally released its A/B title testing feature to all creators with advanced features, allowing them to test up to three titles or thumbnails to optimize video performance based on data. The testing tool prioritizes overall watch time, not click-through rate, to determine a winning v...
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Streaming's Single Point of Failure: Why Observability Is Non-Negotiable
The demand for flawless live streaming is critical, as even brief interruptions can severely damage brand reputation and cause significant financial losses, with high-impact outages costing an average of two million dollars per hour. Building a resilient infrastructure requires strategic investme...
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DJ Central TV & Fast Channels Launch Global 24/7 EDM Channel
DJ Central TV and FAST Channels TV have launched a dedicated 24/7 streaming channel, offering a massive library of non-stop EDM entertainment worldwide through free, ad-supported platforms. The channel features over 300 hours of programming, including exclusive performances and festival coverage,...
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