Topic: streaming monetization

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  • Maximize Ad Revenue: Programming Decisions for Fill, Yield & Scale
    February 7, 2026

    Maximize Ad Revenue: Programming Decisions for Fill, Yield & Scale

    An upcoming industry panel will explore how strategic content programming directly drives viewer engagement and sustainable revenue growth for streaming services. Experts will discuss balancing data-driven analytics with editorial instinct, emphasizing that content remains paramount for monetizat...

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  • IAB Tech Lab Unveils Deals API for Programmatic Ads
    December 4, 2025

    IAB Tech Lab Unveils Deals API for Programmatic Ads

    The IAB Tech Lab has released a draft Deals API to standardize and automate the synchronization of private advertising deal information, aiming to eliminate manual errors and inefficiencies in the marketplace. The API introduces a consistent structure that clarifies the roles of all parties in a ...

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AI Integration (1) Audience Engagement (1) Technical Specifications (1) data-driven decisions (1) future development (1) operational resilience (1) industry collaboration (1) creator economy (1)