Topic: standard shopping

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  • PMax vs. Standard Shopping: When to Choose Which
    December 12, 2025
    95%

    PMax vs. Standard Shopping: When to Choose Which

    Performance Max's automated, broad-reach approach can be detrimental for businesses with complex sales cycles or low conversion volumes, as its algorithm requires substantial data to optimize effectively and may prioritize low-quality traffic. Standard Shopping campaigns offer superior strategic ...

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  • Google Adds Brand Products to Shopping Campaigns
    November 12, 2025
    90%

    Google Adds Brand Products to Shopping Campaigns

    Google now allows advertisers to directly manage brand inclusion in Standard Shopping campaigns, offering precise control over which brands appear in ads without external tools. This feature, accessible via the Google Ads interface, enables adding or removing brand lists and previewing ad impacts...

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Related Topics

performance max (2) b2b advertising (1) roi measurement (1) google ads (1) traffic quality (1) campaign strategy (1) feature update (1) bid control (1)