Topic: spend control

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  • Google Expands PMax Total Campaign Budgets Globally
    November 14, 2025
    90%

    Google Expands PMax Total Campaign Budgets Globally

    Google has introduced a total campaign budget option for Performance Max campaigns, now available globally, allowing advertisers to manage spending more intuitively. This feature eliminates the need for manual average daily budget calculations, offering more precise control and reducing the risk ...

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  • PPC Budgets Rise: Direct Offers & Shopping Promos
    January 17, 2026
    45%

    PPC Budgets Rise: Direct Offers & Shopping Promos

    Google Ads has launched an open beta for campaign total budgets, allowing advertisers to set a fixed budget for a set period (3-90 days) for Search, Performance Max, and Shopping campaigns, automating daily spend pacing for initiatives like sales events. A new pilot program, Direct Offers, enable...

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Related Topics

performance max (2) campaign management (1) policy updates (1) Global Rollout (1) advertiser control (1) campaign planning (1) ppc strategy (1) google ads (1)