Topic: Social Listening
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Top Free Social Media Monitoring Tools: Hands-On Review
Social media monitoring is the essential practice of tracking online conversations to gain insight into public perception, competitor activity, and new opportunities for a business. Specialized monitoring tools are necessary to transform vast amounts of online data into actionable intelligence, a...
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Coles Uses AI to Predict Viral Recipes & Stock Shelves
Coles Group is hoping AI can play a role in better preparing the retailer and its value chain for the next viral recipe trend, after supermarket shelves were emptied of cottage cheese earlier this year. Trending recipes on platforms like TikTok caused a run on cottage cheese and left supermarkets and their suppliers scrambling to meet demand. General manager of data and intelligence Caroline O’Brien told the SAP NOW AI Tour event in Melbourne that Coles is moving beyond “really narrow, specific ...
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Automate Your Marketing with AI-Powered Workflows
AI marketing automation uses machine learning to intelligently adapt and optimize campaigns in real time, moving beyond static, rule-based systems. Key capabilities enhanced by AI include predictive analytics, advanced customer segmentation, and real-time personalization for improved engagement. ...
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2025 Social Media Trends: A Global Report’s Insights
https://youtu.be/_5KnZTKl5EE?si=Gcbva74OncTSKyji DeepDive Podcast Social media continues to evolve rapidly, with shifting priorities, emerging platforms, and new challenges for businesses. Meltwater’s 2025 State of Social Media Report, based on a survey…
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8 Key Questions for a Winning Social Media Strategy in 2025
The below FAQ discusses the Meltwater recent report title "Meltwater’s 2025 State of Social Media Report," 1. What are the biggest challenges social media teams are facing as we head…
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