Topic: shoppable ctv

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  • Google's Demand Gen: More Shoppable, More Measurable
    January 23, 2026
    95%

    Google's Demand Gen: More Shoppable, More Measurable

    Google's Demand Gen is evolving into a measurable performance channel that directly challenges paid social platforms, connecting discovery, video, and commerce across its network. New features include shoppable CTV ads for direct purchases from TV screens and Attributed Branded Searches to measur...

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  • Google's New Ads & Podcast: PPC Trends to Watch
    January 23, 2026
    80%

    Google's New Ads & Podcast: PPC Trends to Watch

    Google launched a new podcast, "Ads Decoded," to provide deeper educational content for advertisers and improve communication about its platform updates and AI tools. Google activated key features for its Demand Gen campaigns, including Shoppable CTV and Attributed Branded Searches, to enhance pe...

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Related Topics

demand gen (2) video campaigns (1) google ads (1) incremental conversions (1) user behavior (1) conversion optimization (1) platform evolution (1) paid social (1)