Topic: seo fundamentals
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Higher Ed Data Reveals SEO & AI Search Insights
AI-driven search summaries have not replaced SEO but added a critical new layer, requiring brands to win visibility both in organic rankings and within AI-generated answers, which now shape user trust and decision-making early in the journey. Research shows a strategic gap where most organization...
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LinkedIn's AI Search Slashed Traffic by 60%
Google's AI Overviews have drastically reduced non-brand search traffic for some B2B topics, with LinkedIn reporting up to a 60% drop as users get answers directly in search results instead of clicking through to websites. In response, LinkedIn formed a cross-functional taskforce to optimize for ...
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AI Finance Queries: Where Do AI Overviews Go?
Google's AI Overviews appear primarily for financial queries seeking explanation or synthesis, like "what is an IRA," but are withheld for queries needing direct data, real-time accuracy, or local information. The system avoids brand-related finance queries and tools like stock prices or calculat...
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SEO in 2026: The Unchanging Fundamentals
Sustainable digital marketing growth relies on mastering consistent SEO fundamentals, not chasing fleeting trends, as core principles for visibility and sales remain stable despite evolving tools. While AI and new technologies offer benefits, their direct impact on search rankings is limited due ...
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Branding Is Just the Start, Not the Strategy
The article argues that branding is a long-term outcome, not a short-term SEO tactic, and that the industry's advice often lacks a practical framework to connect technical visibility work to lasting audience perception. SEO builds brand through "mental availability" by creating repeated visibilit...
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The Top 10 SEO Columns of 2025: Expert Insights from Search Engine Land
The integration of AI and multi-modal platforms is fundamentally transforming search engine optimization, with 2025 being a pivotal year marked by the rise of AI-driven search agents. A key development is the evolution from traditional SEO to Generative Engine Optimization (GEO), which involves a...
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AI Search Rises, But SEO Fundamentals Still Rule Traffic
Traditional organic search from Google remains the primary driver of traffic and revenue for most websites, and foundational SEO tactics continue to deliver immediate, measurable results. Simple, quick-win SEO adjustments, like optimizing title tags and refining on-page copy, still produce signif...
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3 Must-Try GEO Experiments for 2026
AI-generated search traffic presents a critical challenge for brands, as inaccuracies in how AI interprets and presents business information can mislead potential customers at scale, shifting the focus from just delivering traffic to shaping brand perception. Three practical experiments are recom...
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5 SEO Truths That Cut Through the AI Hype
Foundational SEO principles remain more effective than chasing AI-specific trends, as traditional strategies continue to drive meaningful results and long-term search visibility. Breaking news and real-time reporting dominate search results during critical moments, with AI Overviews appearing lat...
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Selling the AI Dream: The New SEO Sales Tactic
The SEO industry is rebranding traditional strategies as specialized "AI SEO" services, despite these methods being long-established fundamentals of search optimization. While AI-powered search platforms are growing rapidly, the core tactics promoted—such as semantic clarity and authoritative con...
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AI Search Is Real: An SEO Expert's Action Plan
AI is fundamentally reshaping digital marketing and search engine dynamics, challenging traditional content monetization and forcing professionals to adapt their strategies for emerging platforms. While AI search tools currently generate a small percentage of overall traffic, capturing even a fra...
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New Data: How Consumer Search Behavior is Changing for Marketers
Consumer search behavior is diversifying, with nearly a third of Gen Z and Millennials preferring social media over traditional search engines for queries. AI-powered search tools are gaining traction, with 72% of consumers interested in using generative AI for shopping research, while mobile and...
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AI Hype vs. SEO Reality: What Actually Drives Revenue
Despite the buzz around AI, traditional Google organic search remains the primary revenue driver for businesses, with AI-driven traffic accounting for less than one percent of total website visits. Strategic investment should prioritize proven SEO tactics like technical improvements and quality c...
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Danny Sullivan: Why Good SEO is Essentially Good GEO
Google's Danny Sullivan asserts that good SEO practices remain effective for AI-driven search, emphasizing the creation of unique, valuable content and excellent user experiences. Sullivan and Google maintain that the fundamentals of SEO have not changed, focusing on understanding user intent and...
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GEO & SEO: How to Invest Your Time and Efforts Wisely
Generative engine optimization (GEO) is an emerging digital marketing strategy that requires a balanced investment, with most resources still dedicated to traditional SEO and about 20% allocated to GEO-specific activities. LLMs like OpenAI and Gemini rely on retrieval-augmented generation (RAG) t...
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SEO Expert Explains Why It's Failing & What to Fix Now
SEO is evolving, not broken, but many businesses fail to adapt to fundamental shifts in search behavior, such as prioritizing user intent over keywords. Key obstacles include paralysis, AI hype, and neglecting basics, while critical shifts involve intent-driven results, frictionless experiences, ...
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AI Search Embraces Foundational SEO Principles
Securing a spot in Google's AI Overviews means sticking to standard SEO, Google confirms. Gary Illyes states "normal SEO" is key; LLMS.txt files are not used by Google, though other AI systems explore them. Core SEO practices remain vital for Google visibility, reinforcing the value of high-quality, discoverable content in evolving search.
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