Topic: seasonal traffic
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Why SaaS AI Traffic Plummeted 53%: The Real Story
AI-driven traffic to SaaS websites declined 53% in late 2025, a trend initially dubbed the "SaaSpocalypse," but this drop primarily reflects seasonal business cycles and budget timing rather than a failure of AI as a discovery channel. The landscape is shifting toward embedded AI tools like Micro...
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Gemini Gains Market Share As ChatGPT Declines
Google's Gemini has significantly increased its share of direct web traffic to AI chatbots, rising from 5% to 21% in a year, while OpenAI's ChatGPT's share has declined from 86% to 64%. The shift is partly attributed to Google's aggressive promotion of Gemini across its ecosystem, though the data...
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