Topic: search partners
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Google PMax Now Tracks Search Partner Performance
Google Ads has introduced new, dedicated reporting for Search Partners within Performance Max campaigns, revealing previously hidden performance data and spend allocation. This transparency allows advertisers to analyze the incremental value of Search Partners traffic, compare it to other channel...
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Google's New AI "Ads Advisor" Put to the Test
Google's experimental Ads Advisor AI tool shows promise for improving ad campaigns but requires significant refinement before becoming fully reliable. The tool demonstrates impartiality by researching beyond Google's ecosystem and sometimes advises against default settings, though it occasionally...
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Google PMax Ads Now Available on Waze
Google has integrated Waze advertising into Performance Max campaigns for store visits, allowing automatic placement of ads on drivers' maps without extra setup. The platform now offers enhanced channel performance reporting, providing visibility into ad placements across Google's ecosystem, incl...
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Google Performance Max Now Includes Waze Ads & Reporting
Google has integrated Waze advertising into its Performance Max campaigns in the U.S., enabling marketers to use existing creative assets for store-related goals and enhancing channel performance reporting. Waze ads now appear as Promoted Places in navigation pins, targeting users near physical s...
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