Topic: campaign transparency

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  • Google PMax Now Tracks Search Partner Performance
    December 2, 2025
    80%

    Google PMax Now Tracks Search Partner Performance

    Google Ads has introduced new, dedicated reporting for Search Partners within Performance Max campaigns, revealing previously hidden performance data and spend allocation. This transparency allows advertisers to analyze the incremental value of Search Partners traffic, compare it to other channel...

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  • Google Ads: 25 Years Later - Better or Worse?
    November 10, 2025
    75%

    Google Ads: 25 Years Later - Better or Worse?

    Google Ads has evolved from a simple keyword-based system to a sophisticated AI-driven platform, fundamentally transforming digital marketing over 25 years. Key developments include the shift to pay-per-click, the introduction of Quality Score, remarketing, and the integration of AI tools like Pe...

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Related Topics

google ads (2) performance max (2) digital marketing (2) automated advertising (1) Generative AI (1) budget allocation (1) quality score (1) performance measurement (1)