Topic: roi improvement
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Reddit Launches 6-Second Video Ads to Boost Engagement
Reddit has launched a beta feature called 6-second Engaged Video Views, which aims to make video ads more effective and cost-efficient by focusing on meaningful audience engagement. Early results show significant improvements, including a 130% increase in view-through rates, a 71% rise in complet...
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Transform Your Data into Actionable Insights
Marketers face significant challenges with fragmented and siloed data, making it difficult to integrate and utilize effectively for actionable insights. Harmonizing data from various sources can unlock deeper customer intelligence, enabling better segmentation, pattern recognition, and journey ma...
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Shatter Silos for AI-Powered Marketing at Scale
AI's success in marketing depends on integrating technology, personnel, and workflows, not just acquiring tools. Cross-functional collaboration and clear governance are essential to overcome integration challenges and data fragmentation. Organizations that achieve cohesion benefit from fluid data...
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